Spanning 4 decades, William King has held up John 3:16 signs at golf, football, soccer, the Olympics, and other televised sporting events throughout the world. He and his wife, Tamacia, minister through education, compassion, and community involvement in the Pittsburgh neighborhood of downtown Atlanta.

A student radical in the 1960s and early 70s, William served as the president of Toronto’s Rochdale College. Rochdale was the Mecca of hippiedom and the largest co-op residence in North America (once hosting 28,000 visitors in a four day weekend). In 1975 he discerned that a world government will use the cashless economy to impose an evil dictatorship. He got saved when the 666 in the logo of the Montreal Olympics led him to Revelations 13. A dream showing him God’s answers to today’s political questions led him to enter the 1984 New Hampshire presidential primary with the gospel as his platform. At the end of the campaign, he met Rollen Stewart (Rainbow man) and started putting signs on TV.